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1. It must be unique and dissimular from any competitor.
2. It conveys the company's image.
3. It should have a positive message locally as well as internationally.
4. It endures with company's growth.
5. It can be trademarked, and web domain must be available
6. It transends well into graphic applications.
Slogan comes from the Gaelic word slaughgaiirm meaning 'war cry'.
Graphic design is like golf. If you watch golf or any professional sport long enough, you’ll have the thought – ‘I can do that.’ I’ve thought that and have been proven wrong. The professionals make it look so easy...